We help ambitious brands
scale online, profitably.
Meridian is a boutique advisory partnering with founders and commerce leaders to unlock durable growth across marketplaces, DTC and international channels — strategy engineered around unit economics, not vanity metrics.
Trusted by growth-stage brands & operators across DTC, marketplace and retail
Advisory built for the full commerce engine.
From first principles strategy to the operational detail that compounds margin — we work across the levers that actually move an online business.
Growth Strategy
A clear, prioritised roadmap grounded in your unit economics — where to play, how to win, and what to stop doing to protect contribution margin.
- Market sizing
- Positioning
- Channel mix
- Pricing
Conversion & CRO
Systematic experimentation across storefront, funnel and checkout to lift conversion and average order value without discount-led erosion.
- Funnel audit
- A/B testing
- Checkout UX
- AOV design
Marketplace & Channel
Win share on Amazon, TikTok Shop and emerging marketplaces with a channel strategy that balances reach, margin and brand control.
- Amazon
- TikTok Shop
- Retail media
- Global expansion
Retention & LTV
Turn first orders into lifetime value through lifecycle, subscription and CRM design — the quiet engine behind sustainable, fundable growth.
- Lifecycle
- Subscription
- CRM & email
- Cohort analysis
A disciplined path from insight to impact.
Diagnose
A rigorous audit of data, funnel and P&L to find the constraints holding growth back.
Design
A prioritised plan with clear bets, owners and expected return on each initiative.
Deploy
Hands-on execution alongside your team — shipping, testing and iterating in weeks, not quarters.
Compound
Measurement and governance that turn early wins into a durable growth system.
Numbers our partners care about.
“Meridian rebuilt our growth model from the economics up. Within two quarters we were scaling spend with confidence — and finally profitably.”
Operators, not slide-makers.
Meridian was founded by former commerce leaders who have built, scaled and exited online brands. We bring that operator's instinct to every engagement — pairing sharp strategy with the willingness to sit in the detail and make it work.
We work with a deliberately small number of partners at a time, so every client gets senior attention and genuine ownership of outcomes.
Start a conversation →Economics first
Every recommendation ladders back to margin and cash.
Bias to action
We measure success in shipped experiments, not decks.
Skin in the game
Aligned engagements — we win when you win.
Ready to scale with confidence?
Book a complimentary 30-minute consultation. We'll pressure-test your growth model and share where the biggest opportunities lie — no obligation.